Heineken launches new sneakers that will have you walking on beer

 

Heineken has teamed up with celeb sneaker designer Dominic Cambrione, AKA The Shoe Surgeon, to drop Heinekicks — limited-edition sneakers filled with beer. The collab comes after the launch of Heineken Silver, celebrating the innovation behind the brand’s new smooth, easy-to-drink beer brewed for a new generation of drinkers.

In celebration of Heineken’s newly launched innovative Heineken Silver beer, the Dutch beer brewery handed full creative control to Dominic ‘The Shoe Surgeon’ Cambrione, the acclaimed designer behind some of the most high-profile custom sneakers worn by celebs like Drake.

The Heinekicks come in red, green, and silver with a Heineken Silver brew injected into the sole. These aren't just any sneakers, they are the sneakers that will have you Walking on Beer.